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Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior.

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Bibliographic Details
Title:	Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior.
Authors:	Kwangsawad, Achaporn¹, Nusawat, Paingruthai¹, Jattamart, Aungkana¹, aungkana.jat@rmutr.ac.th
Source:	Journal of Theoretical & Applied Electronic Commerce Research; Sep2025, Vol. 20 Issue 3, p165, 29p
Database:	Applied Science & Technology Source
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Description
ISSN:	07181876
DOI:	10.3390/jtaer20030165