Kwangsawad, A., Nusawat, P., & Jattamart, A. (2025). Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior. Journal of Theoretical & Applied Electronic Commerce Research, 20(3), 165. https://doi.org/10.3390/jtaer20030165
Chicago Style (17th ed.) CitationKwangsawad, Achaporn, Paingruthai Nusawat, and Aungkana Jattamart. "Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior." Journal of Theoretical & Applied Electronic Commerce Research 20, no. 3 (2025): 165. https://doi.org/10.3390/jtaer20030165.
MLA (9th ed.) CitationKwangsawad, Achaporn, et al. "Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior." Journal of Theoretical & Applied Electronic Commerce Research, vol. 20, no. 3, 2025, p. 165, https://doi.org/10.3390/jtaer20030165.