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Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior.

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Bibliographic Details
Title: Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior.
Authors: Kwangsawad, Achaporn1, Nusawat, Paingruthai1, Jattamart, Aungkana1, aungkana.jat@rmutr.ac.th
Source: Journal of Theoretical & Applied Electronic Commerce Research; Sep2025, Vol. 20 Issue 3, p165, 29p
Database: Applied Science & Technology Source
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