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Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising.

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Bibliographic Details
Title: Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising.
Authors: He, Peng1, Zhang, Jing2, zhangjing@kookmin.ac.kr
Source: Journal of Theoretical & Applied Electronic Commerce Research; Sep2025, Vol. 20 Issue 3, p196, 22p
Database: Applied Science & Technology Source
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ISSN:07181876
DOI:10.3390/jtaer20030196