Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising.
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| Title: | Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising. |
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| Authors: | He, Peng1, Zhang, Jing2, zhangjing@kookmin.ac.kr |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Sep2025, Vol. 20 Issue 3, p196, 22p |
| Database: | Applied Science & Technology Source |
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