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The Impact of Digital Marketing Capability on Firm Performance: Empirical Evidence from Chinese Listed Manufacturing Firms.

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Bibliographic Details
Title: The Impact of Digital Marketing Capability on Firm Performance: Empirical Evidence from Chinese Listed Manufacturing Firms.
Authors: Liang, Zhihao1, Du, Jinming1, Hua, Ying1, huaying@uibe.edu.cn
Source: Journal of Theoretical & Applied Electronic Commerce Research; Sep2025, Vol. 20 Issue 3, p236, 26p
Database: Applied Science & Technology Source
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Description
ISSN:07181876
DOI:10.3390/jtaer20030236