The Impact of Digital Marketing Capability on Firm Performance: Empirical Evidence from Chinese Listed Manufacturing Firms.
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| Title: | The Impact of Digital Marketing Capability on Firm Performance: Empirical Evidence from Chinese Listed Manufacturing Firms. |
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| Authors: | Liang, Zhihao1, Du, Jinming1, Hua, Ying1, huaying@uibe.edu.cn |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Sep2025, Vol. 20 Issue 3, p236, 26p |
| Database: | Applied Science & Technology Source |
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