Forecasting Customer Lifetime Value: A Data-Driven Approach to Optimizing Marketing Budget Allocation.
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| Title: | Forecasting Customer Lifetime Value: A Data-Driven Approach to Optimizing Marketing Budget Allocation. |
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| Authors: | MD AL, Rafi1, mdalrafi2@gmail.com, I. K. M., SAAMEEN YASSAR1 |
| Source: | Journal of Computer Science & Technology Studies; 2025, Vol. 7 Issue 10, p537-550, 14p |
| Database: | Applied Science & Technology Source |
| ISSN: | 2709104X |
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| DOI: | 10.32996/jcsts.2025.7.10.53 |
