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Forecasting Customer Lifetime Value: A Data-Driven Approach to Optimizing Marketing Budget Allocation.

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Bibliographic Details
Title: Forecasting Customer Lifetime Value: A Data-Driven Approach to Optimizing Marketing Budget Allocation.
Authors: MD AL, Rafi1, mdalrafi2@gmail.com, I. K. M., SAAMEEN YASSAR1
Source: Journal of Computer Science & Technology Studies; 2025, Vol. 7 Issue 10, p537-550, 14p
Database: Applied Science & Technology Source
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  Availability: 0
Header DbId: aci
DbLabel: Applied Science & Technology Source
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PubType: Academic Journal
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  Data: Forecasting Customer Lifetime Value: A Data-Driven Approach to Optimizing Marketing Budget Allocation.
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      – Type: doi
        Value: 10.32996/jcsts.2025.7.10.53
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 537
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      – TitleFull: Forecasting Customer Lifetime Value: A Data-Driven Approach to Optimizing Marketing Budget Allocation.
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            NameFull: MD AL, Rafi
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              Text: 2025
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              Y: 2025
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