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Engaging head and heart: effect of marketer-generated content on social media engagement.

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Bibliographic Details
Title: Engaging head and heart: effect of marketer-generated content on social media engagement.
Authors: Chandrasekaran, Shabana1, shabana@xim.edu.in, Annamalai, Balamurugan2, Yoshida, Masayuki3, R.V., ShabbirHusain4, Pathak, Atul Arun5
Source: Behaviour & Information Technology; Nov2025, Vol. 44 Issue 19, p4713-4733, 21p
Database: Applied Science & Technology Source
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ISSN:0144929X
DOI:10.1080/0144929X.2025.2486586