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Engaging head and heart: effect of marketer-generated content on social media engagement.

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Title: Engaging head and heart: effect of marketer-generated content on social media engagement.
Authors: Chandrasekaran, Shabana1, shabana@xim.edu.in, Annamalai, Balamurugan2, Yoshida, Masayuki3, R.V., ShabbirHusain4, Pathak, Atul Arun5
Source: Behaviour & Information Technology; Nov2025, Vol. 44 Issue 19, p4713-4733, 21p
Database: Applied Science & Technology Source
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  Data: <searchLink fieldCode="JN" term="%22Behaviour+%26+Information+Technology%22">Behaviour & Information Technology</searchLink>; Nov2025, Vol. 44 Issue 19, p4713-4733, 21p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=189411020
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        Value: 10.1080/0144929X.2025.2486586
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              Text: Nov2025
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