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REAL-TIME SALES DATA, STREAMER IMPROVISATION, AND SALES PERFORMANCE: EVIDENCE FROM LIVE STREAM SELLING.

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Bibliographic Details
Title: REAL-TIME SALES DATA, STREAMER IMPROVISATION, AND SALES PERFORMANCE: EVIDENCE FROM LIVE STREAM SELLING.
Authors: He, Yumei1, yhe17@tulane.edu, Huang, Ni2, nhuang@miami.edu, Wang, Lingli3, wang.ll@ruc.edu.cn, Sun, Yan4, sunyan.sy@alibaba-inc.com
Source: MIS Quarterly; Dec2025, Vol. 49 Issue 4, p1567-1594, 28p, 2 Color Photographs, 8 Charts
Database: Applied Science & Technology Source
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ISSN:02767783
DOI:10.25300/misq/2025/18627