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REAL-TIME SALES DATA, STREAMER IMPROVISATION, AND SALES PERFORMANCE: EVIDENCE FROM LIVE STREAM SELLING.

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Title: REAL-TIME SALES DATA, STREAMER IMPROVISATION, AND SALES PERFORMANCE: EVIDENCE FROM LIVE STREAM SELLING.
Authors: He, Yumei1, yhe17@tulane.edu, Huang, Ni2, nhuang@miami.edu, Wang, Lingli3, wang.ll@ruc.edu.cn, Sun, Yan4, sunyan.sy@alibaba-inc.com
Source: MIS Quarterly; Dec2025, Vol. 49 Issue 4, p1567-1594, 28p, 2 Color Photographs, 8 Charts
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 189744272
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PubType: Academic Journal
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  Data: REAL-TIME SALES DATA, STREAMER IMPROVISATION, AND SALES PERFORMANCE: EVIDENCE FROM LIVE STREAM SELLING.
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  Data: <searchLink fieldCode="AU" term="%22He%2C+Yumei%22">He, Yumei</searchLink><relatesTo>1</relatesTo>, <i>yhe17@tulane.edu</i><br /><searchLink fieldCode="AU" term="%22Huang%2C+Ni%22">Huang, Ni</searchLink><relatesTo>2</relatesTo>, <i>nhuang@miami.edu</i><br /><searchLink fieldCode="AU" term="%22Wang%2C+Lingli%22">Wang, Lingli</searchLink><relatesTo>3</relatesTo>, <i>wang.ll@ruc.edu.cn</i><br /><searchLink fieldCode="AU" term="%22Sun%2C+Yan%22">Sun, Yan</searchLink><relatesTo>4</relatesTo>, <i>sunyan.sy@alibaba-inc.com</i>
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  Data: <searchLink fieldCode="JN" term="%22MIS+Quarterly%22">MIS Quarterly</searchLink>; Dec2025, Vol. 49 Issue 4, p1567-1594, 28p, 2 Color Photographs, 8 Charts
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=189744272
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.25300/misq/2025/18627
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 28
        StartPage: 1567
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      – TitleFull: REAL-TIME SALES DATA, STREAMER IMPROVISATION, AND SALES PERFORMANCE: EVIDENCE FROM LIVE STREAM SELLING.
        Type: main
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          Name:
            NameFull: He, Yumei
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            NameFull: Huang, Ni
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            NameFull: Wang, Lingli
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            – D: 01
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
          Identifiers:
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              Value: 02767783
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            – Type: volume
              Value: 49
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              Value: 4
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            – TitleFull: MIS Quarterly
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