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From Browsing to Buying: Determinants of Impulse Buying Behavior in Mobile Commerce.

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Bibliographic Details
Title: From Browsing to Buying: Determinants of Impulse Buying Behavior in Mobile Commerce.
Authors: Escobar-Farfán, Manuel1, Veas-González, Iván2, iveas@ucn.cl, García-Salirrosas, Elizabeth Emperatriz3, Veas-Salinas, Karen1,2, Veas-Santibañez, Valentina2, Zavala-González, Josune2,3
Source: Journal of Theoretical & Applied Electronic Commerce Research; Dec2025, Vol. 20 Issue 4, p266, 21p
Database: Applied Science & Technology Source
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ISSN:07181876
DOI:10.3390/jtaer20040266