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The Role of Perceived Value and Risk in Shaping Purchase Intentions in Live-Streaming Commerce: Evidence from Indonesia.

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Bibliographic Details
Title: The Role of Perceived Value and Risk in Shaping Purchase Intentions in Live-Streaming Commerce: Evidence from Indonesia.
Authors: Syamsuar, Dedy1, dedy.syamsuar@binus.ac.id, Witarsyah, Deden2
Source: Journal of Theoretical & Applied Electronic Commerce Research; Dec2025, Vol. 20 Issue 4, p298, 23p
Database: Applied Science & Technology Source
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ISSN:07181876
DOI:10.3390/jtaer20040298