The Ineffectiveness of "Volume Guarantee" Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs.
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| Title: | The Ineffectiveness of "Volume Guarantee" Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs. |
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| Authors: | Li, He1, Lu, Juan2,3, 1985424202@hnu.edu.cn |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Dec2025, Vol. 20 Issue 4, p314, 20p |
| Database: | Applied Science & Technology Source |
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