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Reselling or Agency Selling: Technology Investment and Information Sharing Strategies in Live Streaming E-Commerce.

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Bibliographic Details
Title: Reselling or Agency Selling: Technology Investment and Information Sharing Strategies in Live Streaming E-Commerce.
Authors: Li, Yu-Wei1, Lin, Gui-Hua1, guihualin@shu.edu.cn, Zhu, Xide1
Source: Journal of Theoretical & Applied Electronic Commerce Research; Dec2025, Vol. 20 Issue 4, p348, 37p
Database: Applied Science & Technology Source
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Description
ISSN:07181876
DOI:10.3390/jtaer20040348