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Reselling or Agency Selling: Technology Investment and Information Sharing Strategies in Live Streaming E-Commerce.

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Title: Reselling or Agency Selling: Technology Investment and Information Sharing Strategies in Live Streaming E-Commerce.
Authors: Li, Yu-Wei1, Lin, Gui-Hua1, guihualin@shu.edu.cn, Zhu, Xide1
Source: Journal of Theoretical & Applied Electronic Commerce Research; Dec2025, Vol. 20 Issue 4, p348, 37p
Database: Applied Science & Technology Source
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DbLabel: Applied Science & Technology Source
An: 190468994
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Reselling or Agency Selling: Technology Investment and Information Sharing Strategies in Live Streaming E-Commerce.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.3390/jtaer20040348
    Languages:
      – Code: eng
        Text: English
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        PageCount: 37
        StartPage: 348
    Titles:
      – TitleFull: Reselling or Agency Selling: Technology Investment and Information Sharing Strategies in Live Streaming E-Commerce.
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            NameFull: Li, Yu-Wei
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            NameFull: Lin, Gui-Hua
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            NameFull: Zhu, Xide
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            – D: 01
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
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              Value: 20
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            – TitleFull: Journal of Theoretical & Applied Electronic Commerce Research
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