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Beyond the Screen: How Virtual Idol's Physical Attractiveness, Ability, and Virtual Setting Shape Purchase Intention.

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Bibliographic Details
Title: Beyond the Screen: How Virtual Idol's Physical Attractiveness, Ability, and Virtual Setting Shape Purchase Intention.
Authors: Chen, Ja-Shen1, jchen@saturn.yzu.edu.tw, Truong, Thi Thu Ha1,2, Triprom, Thipnantana1
Source: International Journal of Human-Computer Interaction; Jan2026, Vol. 42 Issue 2, p854-869, 16p
Database: Applied Science & Technology Source
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ISSN:10447318
DOI:10.1080/10447318.2025.2514258