Strategic pricing and investment in environmental quality by an incumbent facing a greenwasher entrant.
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| Title: | Strategic pricing and investment in environmental quality by an incumbent facing a greenwasher entrant. |
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| Authors: | Cetin, Can Baris1, can-baris.cetin@hec.ca, Mukherjee, Arka2, mukherjeea2@macewan.ca, Zaccour, Georges1, georges.zaccour@gerad.ca |
| Source: | Annals of Operations Research; Jan2026, Vol. 356 Issue 2/3, p757-784, 28p |
| Database: | Applied Science & Technology Source |
| ISSN: | 02545330 |
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| DOI: | 10.1007/s10479-025-06926-9 |
