From Multichannel to Omnichannel: Measuring Channel Integration and Digital Adoption Patterns.
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| Title: | From Multichannel to Omnichannel: Measuring Channel Integration and Digital Adoption Patterns. |
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| Authors: | Avvad, Mohammed1, cmavvad@gmail.com, Ramanan, T. Radha2, Shafi Keelath, Muhammad1, Rijas, B. M.1,2 |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Jan2026, Vol. 21 Issue 1, p4, 26p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21010004 |
