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Human and AI Reviews Coexist: How Hybrid Review Systems Enhance Trust and Decision Confidence in E-Commerce.

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Bibliographic Details
Title: Human and AI Reviews Coexist: How Hybrid Review Systems Enhance Trust and Decision Confidence in E-Commerce.
Authors: Li, Yunzhe1, Ha, Hong-Youl1, hyha@dongguk.edu
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jan2026, Vol. 21 Issue 1, p14, 22p
Database: Applied Science & Technology Source
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ISSN:07181876
DOI:10.3390/jtaer21010014