Mapping Morality in Marketing: An Exploratory Study of Moral and Emotional Language in Online Advertising.
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| Title: | Mapping Morality in Marketing: An Exploratory Study of Moral and Emotional Language in Online Advertising. |
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| Authors: | Cardenas-Fontecha, Mauren S.1, Talero-Sarmiento, Leonardo H.2, lehetasa@correo.uis.edu.co, Vasquez-Caballero, Diego A.3 |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Jan2026, Vol. 21 Issue 1, p39, 21p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21010039 |
