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Mapping Morality in Marketing: An Exploratory Study of Moral and Emotional Language in Online Advertising.

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Title: Mapping Morality in Marketing: An Exploratory Study of Moral and Emotional Language in Online Advertising.
Authors: Cardenas-Fontecha, Mauren S.1, Talero-Sarmiento, Leonardo H.2, lehetasa@correo.uis.edu.co, Vasquez-Caballero, Diego A.3
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jan2026, Vol. 21 Issue 1, p39, 21p
Database: Applied Science & Technology Source
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PubType: Academic Journal
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        Value: 10.3390/jtaer21010039
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 39
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      – TitleFull: Mapping Morality in Marketing: An Exploratory Study of Moral and Emotional Language in Online Advertising.
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            NameFull: Talero-Sarmiento, Leonardo H.
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              Text: Jan2026
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              Y: 2026
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