The Effects of Advertisement Placement Configurations on Visual Attention and Recall According to Dynamic Road Traffic Conditions Using Virtual Reality and Eye Tracking.
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| Title: | The Effects of Advertisement Placement Configurations on Visual Attention and Recall According to Dynamic Road Traffic Conditions Using Virtual Reality and Eye Tracking. |
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| Authors: | Choi, Haram1, Nam, Sanghun2, sanghunnam@changwon.ac.kr |
| Source: | Applied Sciences (2076-3417); Jan2026, Vol. 16 Issue 2, p698, 14p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 20763417 |
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| DOI: | 10.3390/app16020698 |
