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Brand responses to influencer scandals: An action plan for managers.

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Bibliographic Details
Title: Brand responses to influencer scandals: An action plan for managers.
Authors: Wilson, Matthew1, mattwil@uwindsor.ca, Obilo, Obinna O.2, obilo1o@cmich.edu, Mills, Adam J.3, ajmills@loyno.edu
Source: Business Horizons; Jan2026, Vol. 69 Issue 1, p67-76, 10p
Database: Applied Science & Technology Source
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