Digital sales automation and buyer engagement: investigating the mediating role of perceived value in B2B exchanges.
Saved in:
| Title: | Digital sales automation and buyer engagement: investigating the mediating role of perceived value in B2B exchanges. |
|---|---|
| Authors: | Mohammad, Anber Abraheem Shlash1, mohammad197119@yahoo.com, Mohammad, Suleiman Ibrahim2,3, dr_sliman@yahoo.com, Vasudevan, Asokan4,5, asokan.vasudevan@newinti.edu.my, Alenazi, Sultan Alaswad6, sultanalenazi1981@yahoo.com, Hussain, Zahid7, Zahidhussain9341@gmail.com, Awad, Abdelrehim8, aawad@ub.edu.sa, Hamed, Adam Ahmed Musa9, aamusa@ub.edu.sa, Mahmoud, Muhanad8, mamukhtar@ub.edu.sa |
| Source: | Discover Artificial Intelligence; 1/9/2026, Vol. 6 Issue 1, p1-18, 18p |
| Database: | Applied Science & Technology Source |
| ISSN: | 27310809 |
|---|---|
| DOI: | 10.1007/s44163-025-00830-8 |
