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"Cashback for Positive Reviews": Boon or Bane? An Empirical Study on the Impact of Negative Emotions in Review Manipulation on Evaluation Behavior.

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Bibliographic Details
Title:	"Cashback for Positive Reviews": Boon or Bane? An Empirical Study on the Impact of Negative Emotions in Review Manipulation on Evaluation Behavior.
Authors:	Chen, Yitao^1,2, Zhang, Zhixi^1,2, Zhou, Li¹, zhouli_0700@163.com, Chen, Zhijie^1,2
Source:	Journal of Theoretical & Applied Electronic Commerce Research; Feb2026, Vol. 21 Issue 2, p73, 19p
Database:	Applied Science & Technology Source
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Description
ISSN:	07181876
DOI:	10.3390/jtaer21020073