Coordination of dual-channel CLSC under applying the bundling strategy in the direct channel and jointly advertising investment.
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| Title: | Coordination of dual-channel CLSC under applying the bundling strategy in the direct channel and jointly advertising investment. |
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| Authors: | Hadadi, Zahra1, zahrahadadi72@yahoo.com, Gholamian, Mohammad Reza1, Gholamian@iust.ac.ir, Noroozi, Maryam1, maryam_noroozi74@yahoo.com |
| Source: | Annals of Operations Research; Mar2026, Vol. 358 Issue 1, p103-140, 38p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 02545330 |
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| DOI: | 10.1007/s10479-024-06062-w |
