From Click to Regret: Investigating Impulsive Buying and Post-Purchase Cognitive Dissonance Through the S-O-R Lens.
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| Title: | From Click to Regret: Investigating Impulsive Buying and Post-Purchase Cognitive Dissonance Through the S-O-R Lens. |
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| Authors: | Haque, Afruza1, Rupa, Rasheda Akter2, Faisal-E-Alam, Md.3, Akter, Most. Sadia1,2, Sultana, Nahida2, nahida@du.ac.bd |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Mar2026, Vol. 21 Issue 3, p90, 23p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21030090 |
