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From Click to Regret: Investigating Impulsive Buying and Post-Purchase Cognitive Dissonance Through the S-O-R Lens.

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Title: From Click to Regret: Investigating Impulsive Buying and Post-Purchase Cognitive Dissonance Through the S-O-R Lens.
Authors: Haque, Afruza1, Rupa, Rasheda Akter2, Faisal-E-Alam, Md.3, Akter, Most. Sadia1,2, Sultana, Nahida2, nahida@du.ac.bd
Source: Journal of Theoretical & Applied Electronic Commerce Research; Mar2026, Vol. 21 Issue 3, p90, 23p
Database: Applied Science & Technology Source
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        Value: 10.3390/jtaer21030090
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        Text: English
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      – TitleFull: From Click to Regret: Investigating Impulsive Buying and Post-Purchase Cognitive Dissonance Through the S-O-R Lens.
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              Text: Mar2026
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              Y: 2026
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