From Traffic to Quality: A Study on the Dual-Path Driving Effects of Streamer Traits on Consumer Trust and Identification.
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| Title: | From Traffic to Quality: A Study on the Dual-Path Driving Effects of Streamer Traits on Consumer Trust and Identification. |
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| Authors: | Wang, Ru1, Li, Shugang2, Zhang, Liqin1, zhangliqin@nbufe.edu.cn |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Mar2026, Vol. 21 Issue 3, p91, 26p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21030091 |
