Wang, R., Li, S., & Zhang, L. (2026). From Traffic to Quality: A Study on the Dual-Path Driving Effects of Streamer Traits on Consumer Trust and Identification. Journal of Theoretical & Applied Electronic Commerce Research, 21(3), 91. https://doi.org/10.3390/jtaer21030091
Chicago Style (17th ed.) CitationWang, Ru, Shugang Li, and Liqin Zhang. "From Traffic to Quality: A Study on the Dual-Path Driving Effects of Streamer Traits on Consumer Trust and Identification." Journal of Theoretical & Applied Electronic Commerce Research 21, no. 3 (2026): 91. https://doi.org/10.3390/jtaer21030091.
MLA (9th ed.) CitationWang, Ru, et al. "From Traffic to Quality: A Study on the Dual-Path Driving Effects of Streamer Traits on Consumer Trust and Identification." Journal of Theoretical & Applied Electronic Commerce Research, vol. 21, no. 3, 2026, p. 91, https://doi.org/10.3390/jtaer21030091.