OPTIMIZING LIVESTREAMING SALES: CONFIGURATIONAL EFFECTS OF TIME ALLOCATION ACROSS SELLING STEPS ON PRODUCT PERFORMANCE.
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| Title: | OPTIMIZING LIVESTREAMING SALES: CONFIGURATIONAL EFFECTS OF TIME ALLOCATION ACROSS SELLING STEPS ON PRODUCT PERFORMANCE. |
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| Authors: | Chai, Shaowei1, chrischai@hust.edu.cn, Chang, Yaping1, cypnew@163.com, Li, You2, liyouapril@foxmail.com |
| Source: | Journal of Electronic Commerce Research; 2026, Vol. 27 Issue 3, p287-311, 25p |
| Database: | Applied Science & Technology Source |
| ISSN: | 19389027 |
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