Assessing the economic and social impacts of greenwashing: moderating impact of big data analytics adoption.
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| Title: | Assessing the economic and social impacts of greenwashing: moderating impact of big data analytics adoption. |
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| Authors: | Chaudhuri, Ranjan1, ranjan.chaudhuri@devinci.fr, Singh, Bindu2, bindu@iiitl.ac.in, Nag, Barnali3, barnali.nag@vgsom.iitkgp.ac.in, Bhadauria, Shivam Singh4, bhadauria.shivamsingh@gmail.com, Vrontis, Demetris5,6, vrontis.d@unic.ac.cy, Chaudhuri, Sumana7, sumana.chaudhuri@dsims.org.in, Chatterjee, Sheshadri2,8, sheshadri.academic@gmail.com |
| Source: | International Journal of Bank Marketing; 2026, Vol. 44 Issue 5, p827-848, 22p |
| Database: | Applied Science & Technology Source |
| ISSN: | 02652323 |
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