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Assessing the economic and social impacts of greenwashing: moderating impact of big data analytics adoption.

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Bibliographic Details
Title: Assessing the economic and social impacts of greenwashing: moderating impact of big data analytics adoption.
Authors: Chaudhuri, Ranjan1, ranjan.chaudhuri@devinci.fr, Singh, Bindu2, bindu@iiitl.ac.in, Nag, Barnali3, barnali.nag@vgsom.iitkgp.ac.in, Bhadauria, Shivam Singh4, bhadauria.shivamsingh@gmail.com, Vrontis, Demetris5,6, vrontis.d@unic.ac.cy, Chaudhuri, Sumana7, sumana.chaudhuri@dsims.org.in, Chatterjee, Sheshadri2,8, sheshadri.academic@gmail.com
Source: International Journal of Bank Marketing; 2026, Vol. 44 Issue 5, p827-848, 22p
Database: Applied Science & Technology Source
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