Exploring the Role of Immersion-Based Gamification in Enhancing Online Consumer Perceived Value and Behavioral Intentions: A Task-Technology Fit Perspective.
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| Title: | Exploring the Role of Immersion-Based Gamification in Enhancing Online Consumer Perceived Value and Behavioral Intentions: A Task-Technology Fit Perspective. |
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| Authors: | Zhang, Lin1, Shao, Zhen2, shaozhen@hit.edu.cn, Chen, Bin2 |
| Source: | International Journal of Human-Computer Interaction; May2026, Vol. 42 Issue 9, p6716-6732, 17p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 10447318 |
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| DOI: | 10.1080/10447318.2025.2488597 |
