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Exploring the Role of Immersion-Based Gamification in Enhancing Online Consumer Perceived Value and Behavioral Intentions: A Task-Technology Fit Perspective.

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Title: Exploring the Role of Immersion-Based Gamification in Enhancing Online Consumer Perceived Value and Behavioral Intentions: A Task-Technology Fit Perspective.
Authors: Zhang, Lin1, Shao, Zhen2, shaozhen@hit.edu.cn, Chen, Bin2
Source: International Journal of Human-Computer Interaction; May2026, Vol. 42 Issue 9, p6716-6732, 17p
Database: Applied Science & Technology Source
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PubType: Academic Journal
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  Data: Exploring the Role of Immersion-Based Gamification in Enhancing Online Consumer Perceived Value and Behavioral Intentions: A Task-Technology Fit Perspective.
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  Data: <searchLink fieldCode="AU" term="%22Zhang%2C+Lin%22">Zhang, Lin</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AU" term="%22Shao%2C+Zhen%22">Shao, Zhen</searchLink><relatesTo>2</relatesTo>, <i>shaozhen@hit.edu.cn</i><br /><searchLink fieldCode="AU" term="%22Chen%2C+Bin%22">Chen, Bin</searchLink><relatesTo>2</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Human-Computer+Interaction%22">International Journal of Human-Computer Interaction</searchLink>; May2026, Vol. 42 Issue 9, p6716-6732, 17p
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/10447318.2025.2488597
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 6716
    Titles:
      – TitleFull: Exploring the Role of Immersion-Based Gamification in Enhancing Online Consumer Perceived Value and Behavioral Intentions: A Task-Technology Fit Perspective.
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            NameFull: Zhang, Lin
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            NameFull: Shao, Zhen
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            NameFull: Chen, Bin
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            – D: 01
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              Text: May2026
              Type: published
              Y: 2026
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              Value: 42
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              Value: 9
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            – TitleFull: International Journal of Human-Computer Interaction
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