View in EDS HTML Full Text PDF Full Text

Investigating Decision-Support Chatbot Acceptance Among Professionals: An Application of the UTAUT Model in a Marketing and Sales Context.

Saved in:
Bibliographic Details
Title: Investigating Decision-Support Chatbot Acceptance Among Professionals: An Application of the UTAUT Model in a Marketing and Sales Context.
Authors: Kottmann, Sven1, sven.kottmann@hs-offenburg.de, Seitz, Jürgen1
Source: Journal of Theoretical & Applied Electronic Commerce Research; Apr2026, Vol. 21 Issue 4, p113, 25p
Database: Applied Science & Technology Source
Full text is not displayed to guests.
Description
ISSN:07181876
DOI:10.3390/jtaer21040113