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Investigating Decision-Support Chatbot Acceptance Among Professionals: An Application of the UTAUT Model in a Marketing and Sales Context.

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Title: Investigating Decision-Support Chatbot Acceptance Among Professionals: An Application of the UTAUT Model in a Marketing and Sales Context.
Authors: Kottmann, Sven1, sven.kottmann@hs-offenburg.de, Seitz, Jürgen1
Source: Journal of Theoretical & Applied Electronic Commerce Research; Apr2026, Vol. 21 Issue 4, p113, 25p
Database: Applied Science & Technology Source
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        Value: 10.3390/jtaer21040113
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        Text: English
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        PageCount: 25
        StartPage: 113
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      – TitleFull: Investigating Decision-Support Chatbot Acceptance Among Professionals: An Application of the UTAUT Model in a Marketing and Sales Context.
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              Text: Apr2026
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              Y: 2026
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