Effectiveness of the Shopee Live Features Sales Strategy on Influencing Consumer Purchase Interest Decisions by Information Systems Students †.

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Bibliographic Details
Title: Effectiveness of the Shopee Live Features Sales Strategy on Influencing Consumer Purchase Interest Decisions by Information Systems Students †.
Authors: Rahmah, Anisa1, anisa.rahmah_si22@nusaputra.ac.id, Kusniawati, Anisa1, Sakaharahap, Jihar1, Saepudin, Sudin1, Muslih, Muhammad1, Irawan, Carti1
Source: Engineering Proceedings; 2025, Vol. 107 Issue 1, p133, 10p
Database: Applied Science & Technology Source
Description
ISSN:26734591
DOI:10.3390/engproc2025107133