Effectiveness of the Shopee Live Features Sales Strategy on Influencing Consumer Purchase Interest Decisions by Information Systems Students †.
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| Title: | Effectiveness of the Shopee Live Features Sales Strategy on Influencing Consumer Purchase Interest Decisions by Information Systems Students †. |
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| Authors: | Rahmah, Anisa1, anisa.rahmah_si22@nusaputra.ac.id, Kusniawati, Anisa1, Sakaharahap, Jihar1, Saepudin, Sudin1, Muslih, Muhammad1, Irawan, Carti1 |
| Source: | Engineering Proceedings; 2025, Vol. 107 Issue 1, p133, 10p |
| Database: | Applied Science & Technology Source |
| ISSN: | 26734591 |
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| DOI: | 10.3390/engproc2025107133 |