Personalized vs. non-personalized engagement for at-risk new users in data-scarce contexts.
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| Title: | Personalized vs. non-personalized engagement for at-risk new users in data-scarce contexts. |
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| Authors: | Lim, Sumin1, sumin.lim@kaist.ac.kr, Lee, Chul Ho2, irontigerlee@kaist.ac.kr, Ceran, Yasin3, yasin.ceran@sjsu.edu, Kang, Keumseok4, keumkang@kaist.ac.kr |
| Source: | Information Technology & Management; Jun2026, Vol. 27 Issue 2, p237-259, 23p |
| Database: | Applied Science & Technology Source |
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