View in EDS HTML Full Text PDF Full Text

Personalized vs. non-personalized engagement for at-risk new users in data-scarce contexts.

Saved in:
Bibliographic Details
Title: Personalized vs. non-personalized engagement for at-risk new users in data-scarce contexts.
Authors: Lim, Sumin1, sumin.lim@kaist.ac.kr, Lee, Chul Ho2, irontigerlee@kaist.ac.kr, Ceran, Yasin3, yasin.ceran@sjsu.edu, Kang, Keumseok4, keumkang@kaist.ac.kr
Source: Information Technology & Management; Jun2026, Vol. 27 Issue 2, p237-259, 23p
Database: Applied Science & Technology Source
Full text is not displayed to guests.
Description
ISSN:1385951X
DOI:10.1007/s10799-025-00446-5