The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion.

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Bibliographic Details
Title:	The Consumer Decision Journey of Gen Z in Cross-Platform Commerce: From Social Commerce Stimuli to E-Marketplace Purchase Completion.
Authors:	Tran, Anh Viet¹, Khoa, Bui Thanh², buithanhkhoa@iuh.edu.vn
Source:	Journal of Theoretical & Applied Electronic Commerce Research; May2026, Vol. 21 Issue 5, p132, 24p
Database:	Applied Science & Technology Source

Description
ISSN:	07181876
DOI:	10.3390/jtaer21050132