From Field to Screen: How Live-Streaming Backgrounds and Product Processing Levels Shape Purchase Intentions for Agricultural Products.

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Bibliographic Details
Title:	From Field to Screen: How Live-Streaming Backgrounds and Product Processing Levels Shape Purchase Intentions for Agricultural Products.
Authors:	Yao, Shanji¹, Li, Feifan^1,2, Liu, Dewen^2,3, liu.dewen@njupt.edu.cn, Song, Lianlian^1,3
Source:	Journal of Theoretical & Applied Electronic Commerce Research; May2026, Vol. 21 Issue 5, p138, 27p
Database:	Applied Science & Technology Source

Description
ISSN:	07181876
DOI:	10.3390/jtaer21050138