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From Field to Screen: How Live-Streaming Backgrounds and Product Processing Levels Shape Purchase Intentions for Agricultural Products.

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Title: From Field to Screen: How Live-Streaming Backgrounds and Product Processing Levels Shape Purchase Intentions for Agricultural Products.
Authors: Yao, Shanji1, Li, Feifan1,2, Liu, Dewen2,3, liu.dewen@njupt.edu.cn, Song, Lianlian1,3
Source: Journal of Theoretical & Applied Electronic Commerce Research; May2026, Vol. 21 Issue 5, p138, 27p
Database: Applied Science & Technology Source
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      – Type: doi
        Value: 10.3390/jtaer21050138
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      – Code: eng
        Text: English
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        PageCount: 27
        StartPage: 138
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      – TitleFull: From Field to Screen: How Live-Streaming Backgrounds and Product Processing Levels Shape Purchase Intentions for Agricultural Products.
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            NameFull: Yao, Shanji
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            NameFull: Li, Feifan
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            NameFull: Liu, Dewen
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            – D: 01
              M: 05
              Text: May2026
              Type: published
              Y: 2026
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              Value: 21
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              Value: 5
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            – TitleFull: Journal of Theoretical & Applied Electronic Commerce Research
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