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Understanding Brand Placement Effectiveness: The Role of Prominence and Character-Product Interaction.

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Bibliographic Details
Title: Understanding Brand Placement Effectiveness: The Role of Prominence and Character-Product Interaction.
Authors: Kaur, Ravineet1, ravineetk12@gmail.com, Tyagi, Shilpi2
Source: Journal of Broadcasting & Electronic Media; Jul2026, Vol. 70 Issue 3, p354-375, 22p
Database: Applied Science & Technology Source
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Description
ISSN:08838151
DOI:10.1080/08838151.2026.2642094