UNDERSTANDING HOW AND WHEN GAMIFICATION LEADS TO ONLINE SHOPPING: A NUDGE PERSPECTIVE.
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| Title: | UNDERSTANDING HOW AND WHEN GAMIFICATION LEADS TO ONLINE SHOPPING: A NUDGE PERSPECTIVE. |
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| Authors: | Wang, Nan1, nanwang@whu.edu.cn, Peng, Yuxing1, 2019302170019@whu.edu.cn, Sun, Yongqiang1, sunyq@whu.edu.cn |
| Source: | Journal of Electronic Commerce Research; 2026, Vol. 27 Issue 4, p351-372, 22p |
| Database: | Applied Science & Technology Source |
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