Digital Marketing Practices as Drivers of Organizational Culture Change During Second-Generation Succession in Family Firms.
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| Title: | Digital Marketing Practices as Drivers of Organizational Culture Change During Second-Generation Succession in Family Firms. |
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| Authors: | Dobele, Maija1, Prilucka, Jelizaveta1,2, Söilen, Klaus Solberg1,2, klaus.solberg_soilen@hh.se |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Jun2026, Vol. 21 Issue 6, p162, 18p |
| Database: | Applied Science & Technology Source |
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